Overview
SELAGO INDUSTRIES (Pty) Ltd is a privately-owned company that manufactures and distributes components for the automotive and industrial market. Situated in the port city of East London, South Africa, SELAGO INDUSTRIES is well placed to serve the needs of the global market.
Its main area of expertise lies in the manufacture of small to medium-sized, high volume pressed and turned metal components made from brass, mild steel, stainless steel and aluminium for the refrigeration and automotive market. An on-site assembly plant produces products for the tyre valve industry, passenger, truck and earthmover market. SELAGO INDUSTRIES also has a countrywide distribution network distributing traditional aftermarket tyre-related products.
Since its inception in 1975, the company has built a solid reputation for supplying quality products and solutions, while providing a high level of service. From the outset, the company has had its own internal quality process and in 1994 it achieved the ISO 9001 quality rating. In 2004 this quality rating was upgraded to the much sought-after ISO/TS 16949:2009 rating.
It was decided not to renew the distributor licence as the South African firm had diversified into markets that were no longer exclusively Schrader's core business. Selago still however remains a distributor of Schrader products, focusing primarily on the Offroad Tyre Repair (OTR) Tyre Pressure Monitoring Systems (TPMSs) and Passenger TPMS market in the Sub-Saharan region.
Tyre valves and related parts were manufactured until 1996 when its main customers for tube valves - namely Dunlop, Firestone and Goodyear - stopped making inner tubes for tyres because of the South African market opening up to the Far East.
In 1997 management bought a 24% share in the business and, in the year following this, the local company purchased Industrial & Apparel Fasteners of South Africa, an East London-based press shop owned by Saltire in the UK but managed by Schrader South Africa. In 2002 current management bought out the remaining shares in the business.
The name Selago derives from the name of a very resilient flower that is always one of the first to bloom in spring and is first to attract pollinators. It sums up how the company has needed to adapt over the years given the continuous pressure the weak world economy has had on its business.
Its main area of expertise lies in the manufacture of small to medium-sized, high volume pressed and turned metal components made from brass, mild steel, stainless steel and aluminium for the refrigeration and automotive market. An on-site assembly plant produces products for the tyre valve industry, passenger, truck and earthmover market. SELAGO INDUSTRIES also has a countrywide distribution network distributing traditional aftermarket tyre-related products.
Since its inception in 1975, the company has built a solid reputation for supplying quality products and solutions, while providing a high level of service. From the outset, the company has had its own internal quality process and in 1994 it achieved the ISO 9001 quality rating. In 2004 this quality rating was upgraded to the much sought-after ISO/TS 16949:2009 rating.
History
In 2012, Schrader South Africa became SELAGO INDUSTRIES (Pty) Ltd after having been the sole Sub-Saharan distributor of Schrader automotive products for 15 years, in an agreement that was issued in 1997.It was decided not to renew the distributor licence as the South African firm had diversified into markets that were no longer exclusively Schrader's core business. Selago still however remains a distributor of Schrader products, focusing primarily on the Offroad Tyre Repair (OTR) Tyre Pressure Monitoring Systems (TPMSs) and Passenger TPMS market in the Sub-Saharan region.
Origins
Schrader South Africa was founded in East London in May 1975, originally to supply the original equipment tyre valve industry but it soon expanded into supplying the aftermarket with other Schrader-licensed products.Tyre valves and related parts were manufactured until 1996 when its main customers for tube valves - namely Dunlop, Firestone and Goodyear - stopped making inner tubes for tyres because of the South African market opening up to the Far East.
Diversification
Schrader South Africa had to diversify its business to keep the production lines moving. The first diversification was to manufacture components for automotive air conditioners and this has grown into a substantial portion of its current business.In 1997 management bought a 24% share in the business and, in the year following this, the local company purchased Industrial & Apparel Fasteners of South Africa, an East London-based press shop owned by Saltire in the UK but managed by Schrader South Africa. In 2002 current management bought out the remaining shares in the business.
Growth
Growth in the press shop for the next couple of years was strong and soon three, 160t presses were working around the clock. Coupled to this press work, the company was carrying out design and development of progression tooling. This growth allowed Schrader South Africa to expand into turned components for the catalytic converter exhaust business, which has also developed into a strong business for the company.The name Selago derives from the name of a very resilient flower that is always one of the first to bloom in spring and is first to attract pollinators. It sums up how the company has needed to adapt over the years given the continuous pressure the weak world economy has had on its business.
